Pure Gym Limited
Every Beat Counts - 100k challenge

Our hearts beat around 100,000 times a day, and every beat counts. So together, our PureGym community is going to travel 100,000 km, to raise £100,000 in aid of heart health.

We're bringing every member of PureGym together, getting hearts beating by clocking up kilometres to inspire the nation to improve heart health and help save lives.

Visit your local PureGym to see how you can get involved!

100k beats, 100k kilometres, 100k pounds

It is estimated 1 in 2 of us will have a heart or circulatory disease in our lifetime, through this challenge we're raising vital funds for our partners British Heart Foundation to support lifesaving research into prevention, treatment and cures.

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In a world where cardiovascular diseases reign as the leading cause of death, the PureGym Group is igniting a revolution. For the first time ever, we're uniting as one formidable force to tackle the Every Beat Counts 100k challenge head-on, across 4 countries with over 6,000 team members taking part.

PureGym certainly aren't shy of a challenge, with two successful years behind us, we're raring to go with what lies ahead of us. Take a peak at our journey from 2019 to 2022 and get ready to take on this new challenge with us!

We're proud to be the official gym partner for British Heart Foundation. Together, we aim to inspire the nation to improve their heart health.

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