Cookie policy

This Cookie Policy is intended to inform you how PureGym uses technology called "cookies" and server-side tagging. It is also intended to assist you in making informed decisions when using our website, so please take a minute to read and understand the content which should also be read in conjunction with our Privacy Policy.

What is a cookie?

A cookie, also known as a browser cookie, is a text file containing small amounts of information which a server may download to your computer, mobile or tablet when you visit a website or use an app.

There are different types of cookies which are used to do different things, such as letting you navigate between different pages on a website efficiently, remembering preferences you have given and helping us to identify ways to improve your overall site experience. Others are used to provide you with advertising which is more tailored to your interests or to measure the number of site visits and the most popular pages users visit.

What is server-side tagging?

Server-side tagging works differently to cookies as it operates on the server-side rather than in a browser, so no data is downloaded to your device. This technology uses non-identifiable click events in order to provide similar functionality to cookies and to improve your overall user experience. The use of server-side tagging can be managed alongside your cookie preferences.

'First party' and 'third party' cookies

Each type of cookie can be set and controlled by the operator of the website which the user is browsing such as Pure Gym (known as a 'first party cookie') or a third party such as Facebook, for example to display advertisements and social sharing features, (known as a 'third party cookie').

Due to their core role of enhancing and enabling usability or site processes, disabling certain cookies may prevent you from using certain aspects of the Pure Gym website.

Broadly speaking, there are two different types of browser cookie:

(1) Session cookies are stored in the computer's memory of the user during a user's browsing session and they are automatically deleted from the user's computer when the browser is closed or the session is deemed to have ended.

These cookies usually store a session ID that is not personally identifiable to the user. They allow the user to move from page to page on the website without requiring the user to log-in repeatedly. They are widely used by commercial web sites; for example to keep track of items that a consumer has added to a shopping basket.

Session cookies do not collect any information from the user's computer and they expire at the end of the user's browser session. They can also become inaccessible after the session has been inactive for a specified length of time, usually 20 or 30 minutes.

(2) Persistent cookies are stored on the user's computer and are not deleted when the browser is closed. Persistent cookies can be used to retain user preferences for a particular website, allowing those preferences to be used in future browsing sessions.

Persistent cookies usually assign a unique ID to the user's browser and they are usually configured to identify a user for a prolonged period of time, from days to months or even years.

How does PureGym use cookies?

PureGym only uses browser cookies to measure non-personal information, for example to learn about the behaviour of visitors to our website and how they respond to our marketing communications. The more we learn, the better we are able to provide relevant and interesting content and services. The first person cookies set by Pure Gym do not contain any personally identifiable information.

Strictly necessary cookies

'Strictly necessary' cookies let you move around the website and use essential features. These cookies don't gather any information about you that could be used for marketing or remembering where you've been on the internet. Accepting these cookies is a condition of using the website, however, as they are required for the proper operation of the website. If you prevent them, we cannot guarantee how it will perform.

Analytics cookies / Performance cookies

We use these cookies to collect information about how visitors use our website, including details of the site where the visitor has come from and the total number of times a visitor has been to our website. By using our website, you agree that we can place these types of cookies on your device. We use the information to improve our website and enhance the experience of its visitors. All information these cookies collect is aggregated and is therefore anonymous.

Application or site specific cookies / Functionality cookies

These cookies remember choices you make to improve your experience. By using the website, you agree that we can place these types of cookies on your device.

These cookies allow the website to remember choices you make (such as your user name, language or the region you are in) and provide enhanced, more personal features. These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customise. They may also be used to provide services you have asked for such as watching a video or commenting on a blog. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites.

Advertising / Targeting cookies

From time to time, cookies are used to collect information about your browsing habits in order to deliver adverts which are more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign.

The cookies are usually placed either directly by third party advertising networks. They remember that you have visited a website and this information is shared with other organisations such as advertisers. Quite often targeting or advertising cookies will be linked to site functionality provided by the other organisation.

However, this policy does not cover the use of third party cookies. This will be covered by that third party's privacy policies and practice and we would recommend that you take a look at these which in most cases will be found on that company's website.

What cookies are used on this website?

To find out what cookies are used on this website, please click the top navigation and select 'renew cookie consent'. Then select 'decline / manage cookies'. On the privacy controls screen you can expand each group of cookies to see which cookies are being used on this website and their purpose.

How can you control the use of cookies?

Please click the top navigation and select 'renew cookie consent'. Then select 'decline / manage cookies'. There you can accept only necessary cookies, which are required for this website to function and decline all other types of cookies. Or you can select which groups of cookies you are happy to use and change your settings.

If you do not want the PureGym website to set cookies on your computer or your device then you should either not use the site, or you should delete PureGym cookies after having visited the site. Alternatively you should browse the site using your browser's anonymous usage setting (called "Incognito" in Chrome, "InPrivate" in Internet Explorer, "Private Browsing" in Firefox and Safari).

Alternatively, the 'Help' menu on the menu bar of most browsers will tell you how to prevent your browser from accepting new cookies; how to have the browser notify you when you receive a new cookie and how to disable cookies altogether. However, because cookies allow you to take advantage of some of the website's essential features, we recommend you leave them turned on.

A guide to behavioural advertising and online privacy has been produced by the internet advertising industry which can be found at www.youronlinechoices.eu. The guide contains an explanation of the IAB's self-regulatory scheme to allow you greater control of the advertising you see.

Learn more about cookies

To find out more about cookies, search in Google or visit aboutcookies.org or allaboutcookies.org.

What cookies are used on this website?

To find out what cookies are used on this website, please click ‘Renew cookie consent’ from the main menu, then ‘Show details’ to see which cookies are being used on this website and their purpose.

User ID: 8683729d-4162-445a-88c2-0972f1b1ba26
Date: 2023-11-24T11:30:30.427Z

The cookie policy was last updated on 18.11.2023

Strictly necessary: 12

Data processor: Cookie Information

Purpose: Supports the website's technical functions.

Expiry: a year

Name: CookieInformationConfig

Provider: policy.app.cookieinformation.com

Data processor: Pure Gym

Purpose: Cookie used to track your session with the Exerp user management system. This allows us to track website call times to make sure they don’t take too long.

Expiry: Session

Name: ex-sess

Provider: www.puregym.com

Data processor: Cookie Information

Purpose: Supports the website's technical functions.

Expiry: a year

Name: CookieInformationConsent

Provider: www.puregym.com

Data processor: Pure Gym

Purpose: Cookie used to track your session from UNiDays and whether you're eligible for a student discount.

Expiry: an hour

Name: PgStudentVisitCookie

Provider: www.puregym.com

Data processor: Cookie Information

Purpose: Used to share consent across domains.

Expiry: a year

Name: CookieInformationConsent_xxx

Provider: policy.app.cookieinformation.com

Data processor: Microsoft, ASP.NET

Purpose: Supports the integration of a third-party platform on the website.

Expiry: Session

Name: __RequestVerificationToken

Provider: www.puregym.com

Data processor: Pure Gym

Purpose: Cookie used to track your session with the Exerp user management system. This allows us to track website call times to make sure they don’t take too long.

Expiry: Session

Name: ex-sess

Provider: prod-ne-cdn-media.puregym.com

Data processor: New Relic

Purpose: Collects information about the website and its contents for reporting and security purposes.

Expiry: Session

Name: JSESSIONID

Provider: .nr-data.net

Data processor: Microsoft Azure

Purpose: Required for the website to perform properly.

Expiry: Session

Name: ARRAffinity

Provider: .beta-edit.puregym.com

Data processor: Microsoft, ASP.NET

Purpose: Ensures the website and application security.

Expiry: 15 minutes

Name: .AspNetCore.OpenIdConnect.Noncexxx

Provider: alpha-idclient.puregymuk.dev

Purpose: Supports the website's technical functions.

Expiry: 15 minutes

Name: .AspNetCore.Correlationxxx

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Data processor: Microsoft, ASP.NET

Purpose: Collects information about the website and its contents for reporting and security purposes.

Expiry: Session

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Functional: 1

Data processor: Cloudflare

Purpose: Supports the website's technical functions.

Expiry: 30 minutes

Name: __cf_bm

Provider: .w3.org

Statistical: 25

Data processor: Google Analytics

Purpose: Collects information about the users and their activity on the website for analytics and reporting purposes.

Expiry: 20 hours

Name: FPLC

Provider: .puregym.com

Data processor: Hotjar

Purpose:

Expiry: Session

Name: temp

Provider: .myunidays.com

Data processor: Visual Website Optimiser, Wingify

Purpose: Collects information about the users and their activity on the website for analytics and reporting purposes.

Expiry: 3 months

Name: _vwo_ds

Provider: .puregym.com

Data processor: Google Analytics

Purpose: Collects information about the users and their activity on the website for analytics and reporting purposes.

Expiry: a day

Name: _gid

Provider: www.puregym.com

Data processor: Pure Gym

Purpose: Third party statistical cookie.

Expiry: 2 years

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Provider: www.puregym.com

Data processor: Google Analytics

Purpose:

Expiry: 2 years

Name: _ga_xxx

Provider: .puregym.com

Data processor: Quantcast

Purpose: Collects information about the users and their activity on the website for analytics and reporting purposes.

Expiry: a year

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Data processor: Hotjar

Purpose: Collects information about the users and their activity on the website for analytics and reporting purposes.

Expiry: Session

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Provider: .puregym.com

Data processor: Issuu

Purpose: Collects information about the users and their activity on the website. The information is used to track and analyze user behavior and to meet individual user needs.

Expiry: a day

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Provider: .puregym.com

Data processor: Visual Website Optimiser, Wingify

Purpose: Collects information about the users and their activity on the website for analytics and reporting purposes.

Expiry: a year

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Provider: .puregym.com

Data processor: Visual Website Optimiser, Wingify

Purpose: Collects information about the users and their activity on the website for analytics and reporting purposes.

Expiry: 3 months

Name: _vis_opt_s

Provider: .puregym.com

Data processor: Quantcast

Purpose: Collects information about the users and their activity on the website for analytics and reporting purposes.

Expiry: a year

Name: cref

Provider: .quantserve.com

Data processor: Hotjar

Purpose: Third party statistical cookie.

Expiry: 30 minutes

Name: _hjFirstSeen

Provider: .puregym.com

Data processor: Google Analytics

Purpose: Collects information about the users and their activity on the website for analytics and reporting purposes.

Expiry: 2 years

Name: FPID

Provider: .puregym.com

Data processor: Hotjar

Purpose: Third party statistical cookie.

Expiry: 30 minutes

Name: _hjAbsoluteSessionInProgress

Provider: .puregym.com

Data processor: Hotjar

Purpose: Unidays cookie

Expiry: a year

Name: UD.TID

Provider: .myunidays.com

Data processor: Google Analytics

Purpose: Collects information about the users and their activity on the website for analytics and reporting purposes.

Expiry: a few seconds

Name: _gat_UA-xxx-xxx

Provider: .puregym.com

Data processor: Visual Website Optimiser, Wingify

Purpose: Collects information about the users and their activity on the website for analytics and reporting purposes.

Expiry: Session

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Provider: .puregym.com

Data processor: Visual Website Optimiser, Wingify

Purpose: Collects information about the users and their activity on the website for analytics and reporting purposes.

Expiry: 10 years

Name: _vwo_uuid

Provider: .puregym.com

Data processor: Quantcast

Purpose: Collects information about the users and their activity on the website for analytics and reporting purposes.

Expiry: a year

Name: mc

Provider: .quantserve.com

Data processor: Quantcast

Purpose: Collects information about the users and their activity on the website for analytics and reporting purposes.

Expiry: 3 months

Name: d

Provider: .quantserve.com

Data processor: Spotify

Purpose: Used to analyze the usage of embedded music players on the website.

Expiry: 3 years

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Provider: .spotify.com

Data processor: Spotify

Purpose: Used to analyze the usage of embedded music players on the website.

Expiry: 999 years

Name: sp_t

Provider: .spotify.com

Data processor: Google Analytics

Purpose: Collects information about the users and their activity on the website for analytics and reporting purposes.

Expiry: 2 years

Name: _ga

Provider: www.puregym.com

Data processor: Visual Website Optimiser, Wingify

Purpose: Collects information about the users and their activity on the website for analytics and reporting purposes.

Expiry: 30 minutes

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Provider: .puregym.com

Marketing: 38

Data processor: Google Marketing Platform

Purpose: Used for online marketing by collecting information about the users and their activity on the website. The information is used to target advertising to the user across different channels and devices.

Expiry: 15 minutes

Name: test_cookie

Provider: .doubleclick.net

Data processor: Google Marketing Platform

Expiry: a year

Name: IDE

Provider: .doubleclick.net

Data processor: Google

Purpose: Remember your recent searches, your previous interactions with an advertiser's ads, or search results, and your visits to an advertiser's site to show you customized ads on Google.

Expiry: 2 years

Name: CONSENT

Provider: .google.com

Data processor: Youtube, Google

Purpose: Collects information about the users and their activity on the website. The Information is used to track and analyze user behavior, to meet the individual user needs and to deliver targeted advertising.

Expiry: 6 months

Name: VISITOR_PRIVACY_METADATA

Provider: .youtube.com

Data processor: TikTok Purpose: Supports online marketing by collecting information about the users to promote products through partners and other platforms.

Expiry: a year

Name: _ttp

Provider: .tiktok.com

Data processor: Amazon.com

Purpose: Used for online marketing by collecting information about the users and their activity on the website. The information is used to target advertising to the users across the web.

Expiry: 5 years

Name: ad-privacy

Provider: .amazon-adsystem.com

Data processor: Hotjar

Purpose: Used for online marketing by collecting information about the users and their activity on the website. The information is used to target advertising to the users across the web.

Expiry: a year

Name: _hjSessionUser_xxx

Provider: .puregym.com

Data processor: Microsoft, Bing

Purpose: Identifies unique web browsers visiting Microsoft sites. These cookies are used for advertising, site analytics, and other operational purposes.

Expiry: a day

Name: _uetsid

Provider: www.puregym.com

Data processor: Microsoft, Bing

Purpose: Collects information about the users and their activity on the website. The information is used to track and analyze user behaviour and to deliver targeted advertising.

Expiry: a year

Name: _uetvid

Provider: .puregym.com

Data processor: Twitter

Purpose: Used for online marketing by collecting information about the users and their activity on the website. The information is used to target advertising to the users across the web.

Expiry: 2 years

Name: guest_id_marketing

Provider: .twitter.com

Data processor: Youtube, Google

Purpose: Collects information about the users and their activity on the website through embedded video players with the purpose of delivering targeted advertising.

Expiry: Session

Name: YSC

Provider: .youtube.com

Data processor: Adobe Experience Cloud

Expiry: a year

Name: everest_g_v2

Provider: .everesttech.net

Data processor: Youtube, Google

Purpose: Collects information about the users and their activity on the website through embedded video players with the purpose of delivering targeted advertising.

Expiry: 2 years

Name: CONSENT

Provider: .youtube.com

Data processor: Google

Purpose: Supports the integration of a third-party platform on the website to deliver targeted advertising.

Expiry: 3 months

Name: _gcl_au

Provider: .puregym.com

Data processor: Facebook

Purpose: Identifies browsers for the purposes of providing advertising and site analytics services.

Expiry: 3 months

Name: _fbp

Provider: .puregym.com

Data processor: Snapchat

Purpose: Collects information about the users and their activity on the website. The information is used to track and analyze user behaviour and to deliver targeted advertising.

Expiry: a year

Name: _scid_r

Provider: .www.puregym.com

Data processor: Adform

Purpose: Supports the integration of a third-party platform on the website to deliver targeted advertising.

Expiry: a year

Name: _scid

Provider: .puregym.com

Data processor: Twitter

Purpose: Supports online marketing by collecting information about the users to promote products through partners and other platforms.

Expiry: 2 years

Name: muc_ads

Provider: .t.co

Data processor: Youtube, Google

Purpose: Collects information about the users and their activity on the website through embedded video players with the purpose of delivering targeted advertising.

Expiry: 6 months

Name: VISITOR_INFO1_LIVE

Provider: .youtube.com

Data processor: Snapchat

Purpose: Collects information about the users and their activity on the website for analytics and reporting purposes.

Expiry: 3 minutes

Name: _schn1

Provider: .puregym.com

Data processor: Youtube, Google

Purpose: Collects information about the users and their activity on the website through embedded video players with the purpose of delivering targeted advertising.

Expiry: 2 years

Name: CONSENT

Provider: .youtube-nocookie.com

Data processor: TikTok

Purpose: Supports online marketing by collecting information about the users to promote products through partners and other platforms.

Expiry: a year

Name: _tt_enable_cookie

Provider: .puregym.com

Data processor: Twitter

Purpose: Used for online marketing by collecting information about the users and their activity on the website. The information is used to target advertising to the users across the web.

Expiry: 2 years

Name: guest_id_ads

Provider: .twitter.com

Data processor: Twitter

Purpose: Supports online marketing by collecting information about the users to promote products through partners and other platforms.

Expiry: 2 years

Name: personalization_id

Provider: .twitter.com

Data processor: Microsoft, Bing

Purpose: Identifies unique web browsers visiting Microsoft sites. These cookies are used for advertising, site analytics, and other operational purposes.

Expiry: a year

Name: MUID

Provider: .bing.com

Data processor: Snap

Purpose: Supports online marketing by collecting information about the users to promote products through partners and other platforms.

Expiry: a year

Name: sc_at

Provider: .snapchat.com

Data processor: Facebook

Purpose: Supports online marketing by collecting information about the users to promote products through partners and other platforms.

Expiry: Session

Name:

Provider: www.facebook.com

Data processor: Hotjar

Expiry: 30 minutes

Name: _hjSession_xxx

Provider: .puregym.com

Data processor: Snapchat

Purpose: Collects information about the users and their activity on the website. The information is used to track and analyze user behaviour and to deliver targeted advertising.

Expiry: a day

Name: X-AB

Provider: sc-static.net

Data processor: Amazon.com

Purpose: Used for online marketing by collecting information about the users and their activity on the website. The information is used to target advertising to the users across the web.

Expiry: 7 months

Name: ad-id

Provider: .amazon-adsystem.com

Purpose: Pending

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Provider: .puregym.com

Data processor: Twitter

Purpose: Supports online marketing by collecting information about the users to promote products through partners and other platforms.

Expiry: 2 years

Name: guest_id

Provider: .twitter.com

Data processor: Pending

Expiry: 6 months

Name: __adal_ca

Provider: .puregym.com

Purpose: Pending

Expiry: 7 days

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Provider: .puregym.com

Data processor: Pure Gym

Purpose: Cookie used to track your session from UNiDays and whether you're eligible for a student discount.

Expiry: an hour

Name: PgStudentCookie

Provider: www.puregym.com

Data processor: Pinterest

Purpose: Supports online marketing by collecting information about the users to promote products through partners and other platforms.

Expiry: a year

Name: _pinterest_ct_ua

Provider: .ct.pinterest.com

Data processor: Pure Gym

Purpose: Third party marketing cookie.

Expiry: a year

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Provider: .puregym.com

Purpose: Pending

Expiry: 30 minutes

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Provider: .puregym.com

Data processor: Hotjar

Purpose: Collects information about the users, which is used for market analytics and reporting purposes.

Expiry: 30 minutes

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Provider: .puregym.com

Unclassified: 48

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Expiry: Session

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Expiry: Session

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Expiry: a year

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Expiry: Session

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Expiry: a year

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Expiry: 30 minutes

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Your consent applies to the following domains: puregym.com, members.puregym.com, auth.puregym.com, bookings.puregym.com